COMPLEX INTERACTIVE ELEMENTS FOR WEBSITES ON TILDA Since Swedish furniture producer IKEA has sold its factories and shops in the Russia, local producers are eager to take its place on the market. The owner of this small table shop wanted to make an easy-to-use price calculator the center of his landing page. So I offered him a solution – inserting an interactive element developed with code to a standard landing page on Tilda. August - September 2022 | UX/UI Design | BRANDING | WEBSITE DEVELOPMENT |
Logo Design
- COMPLEX SOLUTIONBranding and identity, writing texts, paper and digital wireframing, conducting usability studies, iterating on designs, and website development.
- RESEARCH
The feedback received through research made it very clear that users would be open and willing to place online orders for locally produced tables if they had access to an easy-to-use tool to construct their furniture online, with transparent price.
- Usability testingDesigning this landing page, there was a number of issues uncovered by usability testing. These included slow loading times, cluttered / confusing layouts, unclear messaging, difficult-to-use forms, and more.
- Landing page of a Table Shop
Final designs
