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Website redesign concept for installment service in Uzbekistan
OPEN installment service is a fintech startup in Uzbekistan. The typical user is an office working specialist between 20-45 years old. The startup’s goal is to make shopping affordable, fast, and easy for those, who cannot use standard credit products due to religious issues.

May - June 2023 | UX/UI Design
Sketches and wireframing
  • UX/UI DESIGN
    Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.
  • Research
    Available in Uzbekistan banks websites had cluttered designs and confusing checkout processes. I used that knowledge to design an OPEN installment card website to be user friendly by providing clear navigation and offering a fast checkout process.
  • User testing results
    These were the main findings uncovered by the usability study:
    1) Once at the checkout screen, users didn’t have a way to edit the personal and delivery data.
    2) Users weren’t able to easily contact online support on every page of the website.
    Based on the insights from the usability study, I made changes to improve the site’s checkout flow.
  • Takeaways
    Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy.
    I learned that even a small design change can have a huge impact on the user experience.
Final designs